Peter van Riet

Drive

Digital technology and the global market are changing our world at an unprecedented pace. Ideas spread in seconds, boundaries evaporate, leaving companies unprotected from global competition. Consumers are better informed, more demanding and they have the tools to communicate and shop globally.

This changing world holds huge opportunities. But companies need a methodology to turn these opportunities into products and services. Design is this methodology. Design is not an object, design is an action, a verb. Design is the process of discovering opportunities and turning them into usable solutions.

Battlefields

In order to innovate and to maintain an advantage there are many competitive arenas to be conquered. The holistic approach – inherent to design thinking – is written in our DNA. We will address every competitive arena: vision & strategy, brand, products & services, intellectual property, digital and sustainability.

• Vision & strategy

  A clear vision and strategy will help a company and its employees to use its key strengths and to focus on the right targets.

• Brand

  A brand helps customers to identify the company, its products and services. A brand adds value to products and services and it helps customers in their purchase decisions.

• Product

  Products are no longer indepent objects. They must offer a valuable user experience, which requires a design strategy and a fit with the company’s brand and values.

• Service

  Services can stand alone or they can add value to products. Either way, services must be designed to be efficient and attractive, just like products.

• Intellectual property

  As the world is becoming borderless and ideas spread across the internet in milliseconds, the protection of intellectual property is key to protect innovation.

• Digital

  Digital technology is increasingly creating customer value. Digital channels are more than communication channels, they also serve as a sales channel, a service channel, a customer care channel and a delivery channel.

• Sustainability

  Sustainability is not a matter of choice; it will become a license to operate. Companies building an advantage in sustainability will benefit from it as legislation tightens.

Concept

We believe that when highly qualified, motivated individuals collaborate together they can find the best solutions to a wide variety of client challenges. To formalize this collaboration we developed our ‘Vision on Creation’ platform. Besides being a mindset, ‘Vision on Creation’ is a way to provide our clients with access to industry specialists, a legal and IP framework and collaborative tools to run their projects efficiently.

Crowd

The Vision on Creation platform includes 3 types of creators.

• The Core

  The Core consists of a small group of senior professionals who take responsibility for the project and the client service.

• The Advisory Board

  The Advisory Board is a mix of senior professionals from the finance industry, venture capitalists, innovators and entrepreneurs. They offer their invaluable experience and connections within the industry.

• The Units

  The Units are industry specialists in the different competitive arenas. These are all independent senior consultants, who prove their value in the marketplace daily.
  The Units are engaged on a per-project basis ensuring the right expertise at the right time.

Clusters

We have grouped our experience in different clusters with their own specific challenges and opportunities.

• Health

  As our Western population becomes older they need more quality care. The value of healthcare is not limited to just medication. There is an increasing demand for related products and services, which prevent diseases and discomfort and increase the quality of living.

• Water

  Although the surface of our globe is for the most part covered with water, providing clean water as a source of hygiene, health - and let’s not forget fun - is still a huge challenge.

• Mobility

  Urbanization, the blend of personal and work time, time pressure and flexibility lead to more individual mobility needs. Current public transportation offers too little flexibility and individual transportation is inefficient and polluting.

• The internet of things

  Today, devices, as well as people, are becoming increasingly connected to the internet and their social networks. This development holds great opportunities to create smart and social products and services that make our lives easier.

• Future

  Sustainability, personalization, connectivity, empowerment, work-life blur; these are just a few of the trends changing the way we live. These trends will not only impact products such as furniture, lighting and appliances but businesses too will need to approach their services and sales channels from a new angle.

Design thinking

Companies face many complex challenges that cannot be solved analytically. Design thinking is an approach that uses designers’ right and left brain skills - creativity and rationality - addressing people’s needs within a commercial and technological context. In other words, we enable stakeholder-centric innovation through design thinking. Design thinking can be applied to any business challenge: business strategy, positioning, market development, processes, etc.

Design management

Design management aims to create a business environment to manage creative processes and to foster a culture of innovation. In a design management scenario we work as a strategic partner in a long term and close relationship. We play the role of a creative director: ensuring a strategic fit between the product and the brand, managing the product portfolio, setting out a release roadmap and last but not least, stimulating a culture of creativity and innovation.

Product & service design

We design and develop products and services for a broad range of industries. We approach projects with meticulous discipline, we work in close collaboration with our clients, with their results in mind. In addition to considering the technological, economical and human aspects of every brief, we also focus on a fourth dimension: that of emotion. This is an incredibly valuable yet indefinable benefit. We understand; consumers increasingly want to pay for experiences rather than products or services’. Design speaks louder than words. Take a look at our portfolio.

Product

Service

Brand

awards

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